Working with Aziz was a genuine pleasure from day one. He delivered exceptional results across paid media, SEO and ASO, driving 2,000+ signups monthly and 1,000%+ organic growth. His strategic approach to audience segmentation, creative testing, and AI-powered workflows made our entire growth system faster, sharper, and significantly more effective across every channel we operated in. Beyond the numbers, Aziz is a true collaborator who communicates clearly, takes full ownership of every initiative, and works seamlessly across product, sales, and design teams. He brings calm under pressure, sharp analytical thinking, and a genuine curiosity for what actually moves the needle. I would gladly recommend him for any serious growth challenge. He's the kind of marketer you want in the room when the stakes are highest.
I help crypto & finance platforms find their people and their momentum!
Senior Performance Marketing Manager (former) at BitMEX. Paid media, SEO/ASO, and generative-engine visibility, run as one growth system; increasingly powered by AI agents. Experienced in crypto exchanges, PE firms, and finance.
Paid Media & Growth (BitMEX)
As the growth marketing lead for paid acquisition, I ran BitMEX's paid media as a system, not a set of campaigns testing audiences continuously, tweaking the messaging and scaling what worked across CIS, and global English and Spanish markets.
Paid Media Overview
- Owned paid strategy across Meta, Google, Yandex, Yango, Moloko, Apple Ads, and crypto-native ad networks, with dedicated CIS/Russian-speaking market campaigns alongside global English audiences.
- Built and iterated lookalike audiences from high-value signup cohorts; ran continuous creative and audience testing.
- Delivered 2,000+ signups/month and estimated 30% ROI within the first few months of optimized campaigns.
Organic Growth: SEO (BitMEX)
Working jointly with the content team, I managed to push total organic traffic up 300%+ and non-branded traffic up 1000%+ month-over-month, with continued growth quarter over quarter.
SEO Overview
- Non-branded traffic up 1000%+ is the clearest signal of genuine new-audience organic growth, not just brand recirculation.
- Overall SEO traffic up 300%+ in the most recent reporting month, building on stronger Q2 vs. Q4 2025 performance.
- Organic signups and First Time Trades increased 80% MoM, along with the trading volumes.
Organic Growth: ASO (BitMEX)
Late 2025, BitMEX had zero organic keyword rankings on Google Play. Within four months of a focused ASO push, I managed to rank BitMEX's app for top category keywords 'buy Bitcoin,' 'crypto exchange' across multiple target countries, with parallel gains on iOS.
ASO Overview
- Improved keyword rankings by 200%, improved app store ratings by 2 stars (from 2.5 to 4.5 in key regions), organic signups & FTTs increased by 30% in the last 4 months.
- Published new Custom Product Pages tailored to high-intent search terms (buy Bitcoin, trade stocks, buy Dogecoin, trade oil, trade forex, etc.).
AI & GEO Visibility (BitMEX)
As AI assistants became a real discovery channel, I led early work to improve BitMEX's visibility inside ChatGPT, Gemini, Claude, and Grok. It's a channel almost no competitor was optimizing for yet.
Gemini
The visibility on Gemini and AI Overviews have been extremely correlated - hence higher visibility, traffic and rankings on Google automatically resulted in Gemini mention & citation improvement. Gemini brand mentions and citations grew 100%+ month-over-month. This was achieved by a combination of methods such as improving the mentions on crypto-relevant websites, Reddit, and a specialized focus on Google rankings.
Hard to believe, I know. See what my employers say
Growth Marketing for Private Equity & Finance (Galactic Fed)
Before BitMEX, I ran SEO and Paid Media growth for a Private Equity Fund Administration solution client in 2024 across 2025.
- Owned SEO and contributed heavily to the PPC strategy for a private equity fund administration solution client, tripling paid and organic traffic & conversions.
- Managed direct client relationships, translating finance-sector positioning into performance marketing strategy.
- Improved client acquisition to key services such as private equity, private credit, AIFM, EU tax, etc.
About Me
I've spent 6+ years in performance and organic marketing, the last chapter of it focused on crypto and finance. I run paid media, SEO/ASO, and, most recently, generative-engine visibility as one connected growth system, and I build AI-agent workflows to make that system faster to operate.
Six years building organic growth, technical SEO, and content strategy across SaaS, e-commerce, and agency environments, including senior SEO roles at Red Blue Blur Ideas (Dubai), Auslogics Software (Sydney), BookDeal (Irvine, California), and Webzool Creative (Los Angeles, California). Highlights: grew 8k+ new organic keywords and +28% total traffic at Auslogics; scaled BookDeal to 25k monthly organic sessions with 964 conversions in peak season; managed technical SEO audits for 12+ enterprise client sites at RBBi.